Chapter 13 The Origins Of A WHY Looking back, Steve Jobs said the firing him was the best thing that could have happened to him. I believe it’s because he got a chance to realign with his WHY and restart his WHY. When he came back to Apple, he restored Apple’s WHY with the “Think […]

Chapter 11 When WHY Goes Fuzzy While Simon showed some examples of products that contradict their company’s WHY and caused identity problems. I would like to touch more in-depth on the negative of Success & Growth. As more people are involved, opinions can grew apart and get divided. For some, especially the top management, when […]